Attended a meeting at Apple’s home office to discuss the changes needed to make the Apple brand experience up to par with their guidelines. Received their approval on an initial wireframe sketch and collaborated with our UX team to further flesh out the experience. I then held weekly meetings with the Apple team to review progress and collect feedback until they were satisfied with the results.
Role: Art Director
The fitness buying guide provided tips to members to keep their workouts fun and fresh. We also wanted to feature some member testimonials with links to the endorsed items as well as related categories to add a level of shoppability to the page.
Role: Art Director
This guide was created to assist members determine what type of patio furniture was right for them. From different styles, materials and finishing touches, the choices could be overwhelming. We also incorporated customer reviews and highlighted the 100% money-back guarantee to make the consumer more confident in their purchase.
Role: Art Director
